Optimisation of the layout of the textile and clothing industry

1. Strengthening technological innovation and brand building

Technological innovation is the key to enhancing the competitiveness and core competitiveness of the textile and garment industry. Clothing enterprises should increase investment in research and development of new materials, new technology, new equipment, etc., to improve product quality and added value, to meet the diversified and personalised needs of consumers for clothing. At the same time, apparel enterprises should strengthen the shaping and promotion of their own brand, enhance brand awareness and reputation, establish brand image and cultural connotation, and win the recognition and trust of consumers.

2. Expanding the integration of online and offline channels and new sales models such as live sales

Channels are an important way for the textile and apparel industry to achieve product sales and service provision. Clothing companies should expand new sales models such as online and offline channel integration and live selling according to market changes and consumer demand, to improve their market coverage and sales efficiency, and reduce operating costs and risks. The integration of online and offline channels can realise seamless docking of commodity information, inventory management, logistics and distribution, and after-sales service, and improve user experience and satisfaction. Live selling can make use of live video platforms or social media platforms to realise the sale of garments through the recommendation, display and interaction of anchors or net stars, which has the advantages of good display effect, high interactivity and high conversion rate.

3. Strengthening supply chain management and environmental protection

Supply chain management is an important link in the textile and apparel industry to realise product production and distribution. Garment enterprises should strengthen communication and coordination with upstream and downstream partners, optimise the design and operation of the supply chain, improve the efficiency and flexibility of the supply chain, and reduce the cost and risk of the supply chain. At the same time, apparel enterprises should strengthen their attention to and responsibility for environmental protection, adopt more environmentally friendly materials, processes, equipment, etc., reduce pollutant emissions and resource consumption in the production process, and improve the energy utilisation rate and resource recovery rate in the production process.

4. Optimise industrial layout and regional coordination

Industrial layout is an important basis for the textile and garment industry to achieve industrial development and regional coordination. Clothing enterprises should be based on their own development strategy and market positioning, optimise their own industrial layout, make full use of the resource advantages and market potential of each region, to achieve a reasonable division of labour and synergistic development of the industry. At the same time, apparel enterprises should strengthen communication and cooperation with regional governments, industry associations, peer enterprises, etc., to promote inter-regional information sharing and experience exchange, to achieve inter-regional complementarity and mutual assistance and common development.